Mirage, the hardwood flooring brand renowned for quality, is launching a brand new series designed especially for today’s active families—the Alive Series.

Alive Series floors, which are available in Red Oak, have a lightly brushed and textured surface that conceals everyday scuffs and marks, making them the perfect choice for today’s busy families.

“The gentle brushing and uniform color application used to manufacture our Alive Series floors has revitalized Red Oak, a species many people associated with more traditional décors,” explained Luc Robitaille, Vice President of Marketing at Boa-Franc, which manufactures the Mirage brand. “The Alive Series is a breath of fresh air for Red Oak, which is perfect for families looking for a modern floor that can stand up to their active lifestyles,” he added.

Alive Series floors come in three colors that harmonize beautifully with urban, country, and seaside décors: Urbana, a brown-gray blend for a trend-setting look; Terra, an earthy brown for natural appeal; and Isla, a white, sandy color that gives a room a dazzling roomy feel. They’re available in Mirage Engineered 5” Red Oak boards with Cashmere® finish.*

*Cashmere is a registered trademark used under license.

Absolute consistency in grade, species, finish, coloring, width, and thickness guarantees that Mirage prefinished hardwood floors are smooth, uniform, easy to install, and beautiful beyond compare. Mirage also continues to take responsible, concrete action—as it has for the past 25 years—with an innovative approach to sustainable development.