Saint-Georges, February 24, 2022 – Mirage, the hardwood flooring brand renowned for its quality, is proud to announce the addition of a new go-to color ideal for any décor this year: Sanibel.

Sanibel is an all-new shade with copper and golden honey accents sure to add a cozy wrap-around feel to any room. The blend of Sanibel’s warm shadings and the wavy grain of oak is reminiscent of the sun-soaked beaches of this island. It’s the latest addition to the DreamVille Collection, introduced by Mirage in 2021 to provide consumers with a palette of color variations and brushed textured finishes for a truly distinctive look.

“For 2022, we wanted to add a refreshing color to complement our already popular DreamVille line. With its warm tone and timeless elegance, this new color will inspire those who demand the very best in design,” says Brad Williams, VP of Sales and Marketing at Boa-Franc, makers of the Mirage brand.

Sanibel is available on Brushed Oak in Engineered 5" technology with a DuraMatt® X finish.

The DuraMatt® X finish from Mirage reproduces the look of an oiled floor without the hassle ofmaintenance. This silky matte finish brings out the natural beauty of wood, yet it’s strong and durable.

For more information, visit the Mirage Floors website.

About Mirage
Mirage prefinished hardwood floors, designed and manufactured by Boa-Franc in Saint-Georges, Quebec, are synonymous with superior quality, beauty, and durability and guarantee product consistency, added value, and lifelong good looks. Mirage epitomizes attention to detail and the desire to create a product in perfect harmony with its environment. For more than 35 years, Mirage has been committed to operating in an environmentally responsible manner in order to ensure sustainable development for current and future generations.

For more information on our products, contact:
Anne-Marie Quirion
Marketing Communications Manager
Boa-Franc/Mirage
Tel.: 418-227-1182, ext. 2304
[email protected]