Saint-Georges, January 4, 2017 – Mirage, the hardwood flooring brand renowned for quality, is once again launching new and exciting floors this year, expanding its product lineup to meet ever-more-stringent quality and design requirements.

Spectacular décors thanks to new board lengths up to 82” from Mirage
Mirage gives you the authenticity of wood at its best, breaking fresh ground once again with its new board lengths up to 82 inches. The new lengths make any room in the house look bigger, and because fewer boards are needed to cover a given area, fewer joints are visible, yielding a spectacular, even look. The new lengths represent an average increase of 25% on Mirage Engineered 5” (127 mm) and 6-1/2” (165 mm) widths.

Gelato and Peppermint: two new floors with notes of gray added to the Sweet Memories Collection
Mirage has added two new colors, Gelato and Peppermint, to its Sweet Memories Collection, which hearkens back to the charm and authenticity of old-fashioned floors thanks to Mirage’s exclusive brushing and staining processes.

Gelato is a beige-gray that imparts a distinctive, luxurious look ideal for minimalist modern décors.
Peppermint is a pure ash gray that brings a touch of minerality into any home. It’s a fashionable addition that’s sure to be embraced for its timeless, classic style.

Gelato and Peppermint are offered on Maple Character in Classic technology in 3-1/4” and 4-1/4” widths, in Engineered technology in 5”, 6-1/2” and 7-3/4” widths and in Lock technology in 4-5/16” width. They are also available on Yellow Birch Character in Classic technology in 4-1/4” width with and Cashmere®* finish.

The Flair Collection gets a new color: the rustic chic look of, ultramatte Nightfall

Nightfall creates a timeless look, exuding rich yet classic beauty. Velvety brown tones with golden highlights make this floor amazingly versatile. It will endure for years without losing its original charm.

It now joins Flair—a luxurious collection of character-rich floors featuring the natural look of oiled flooring without the maintenance hassles, thanks to its ultramatte, highly resistant DuraMatt™ finish.

The new Nightfall is available on Maple Character and Red Oak Character in Classic technology in 4-1/4” width and in Engineered technology in 5”, 6-1/2” and 7-3/4” widths with DuraMatt™ finish.

New Cape Cod color joins Mirage's Admiration Collection

The creamy beige tone of Cape Cod captures the Scandinavian look that lets all the beauty of wood shine through. It evokes the very best in seaside living.

Cape Cod is available on Maple and Red Oak in Classic technology in 3-1/4” and 4-1/4” widths, in Engineered technology in 3-5/16”, 5” and 6-1/2” widths and in Lock technology in 4-5/16” width. It is also available on Yellow Birch in Classic technology in 4-1/4” width and in Engineered technology in 3-5/16” width. All come in Semi-gloss and Cashmere®* finish.

Driftwood, a new textured color in the Imagine Collection

Driftwood is a refined and highly nuanced gray that will add structure and character to any décor. With its cork look and textured surface, this new color is perfect for modern, streamlined interiors.

The Imagine Collection is designed for active families and pet owners, with a textured surface to help hide the marks and scuffs of daily life.
The new Driftwood is available on Maple Character and Red Oak Character in Classic technology in 3-1/4” and 4-1/4” widths and in Engineered technology in 5”, 6-1/2” and 7-3/4” widths with DuraMatt™ finish.

“Consumers and design professionals will find our new products for 2017 just as irresistible as last year’s,” says Brad Williams, VP of Sales and Marketing at Boa Franc, manufacturer of the Mirage brand. “Our exclusive, rich colors and longer boards for larger-than-life interiors give you wood at its very best. And with the superior quality Mirage floors are known for-what more could you ask for?”

*Cashmere is a registered trademark used under license.

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About Mirage

Mirage prefinished hardwood floors, designed and manufactured by Boa-Franc in Saint-Georges, Quebec, are synonymous with superior quality, beauty, and durability and guarantee product consistency, added value, and lifelong good looks. Mirage epitomizes attention to detail and the desire to create a product in perfect harmony with its environment. For more than 30 years, Mirage has been committed to operating in an environmentally responsible manner in order to ensure sustainable development for current and future generations.

For more information on our products, contact:

Anne-Marie Quirion
Marketing & Communication Manager
Boa Franc/Mirage
Tel.: 418-227-1182, ext. 2304
[email protected]