Saint-Georges, January 13, 2016 – Mirage, the hardwood flooring brand renowned for quality, is launching new floors again this year to expand its product lineup and meet ever-more-stringent quality and design requirements.

Even more spectacular décors with 7-3/4″ width boards

Once again, Mirage showcases all the splendor and authenticity of wood with the addition of 7-3/4″ width in its most striking collections: Imagine, Flair, and Sweet Memories in Maple, Red Oak and White Oak.

With boards 7-3/4″ wide and up to 82″ long, Mirage delivers the authenticity of wood floors at their very best. These boards bring out all the unique features of wood in its natural state like never before: pronounced color variation, open and closed knots, mineral streaks, cracks, surface holes, and hairline cracks, character and milling marks.

Treasure and Tree House colors added to the Sweet Memories Collection

Two new colors have been added to the Sweet Memories Collection: Treasure and Tree House. The new colors, like the others in this collection, recall the authentic charm of old floors yet are a perfect fit for today's trends.

Treasure is an ash grey with slightly darker accents. It's a well-balanced pale grey that will be a perfect centerpiece to any décor.

Tree House blends brown with grey highlights to deliver a fresh new take on classic taupe.

The new Treasure and Tree House colors are available on Handcrafted Red Oak in Classic technology in 3-1/4″ and 4-1/4″ widths, in Engineered technology in 5″, 6-1/2″ and 7-3/4″ widths and in Lock technology in 4-5/16″ width. They are also offered on Handcrafted White Oak, R&Q in Engineered technology in 5″ and 6-1/2″ widths.

A purely natural new color in the Flair Collection: White Mist

The new White Mist color reveals the pure, natural beauty of wood like never before. This subtle off-white goes beautifully with delicate and refined seaside décors.

The new color addition joins the luxurious Flair Collection, which delivers the chic rustic look of oiled hardwood floors without the hassles of regular oil application thanks to DuraMatt™, a durable and ultramatte finish.

White Mist is available on White Oak in Classic technology in 4-1/4″ width (Light character grade), on White Oak in Engineered technology in 6-1/2″ and 7-3/4″ widths (Light character grade) and in 5″ and 6-1/2″ (Heavy character grade). It is also offered on Maple in Engineered technology in 5″, 6-1/2″ and 7-3/4″ widths (Light character grade) and in 5″ and 6-1/2″ (Heavy character grade).

Rio and Havana: New colors sure to add value in the Admiration Collection

Rio is a new sandy beige tint with subtle grey undertones. This soft and soothing color is a timeless tone that is also right at home in urban décors.

Havana is a straightforward brown with gold glints that nicely balances more contrasting colors. This new hue is sure to please consumers looking for a floor with classic appeal that adds elegance and richness to their décor.

These two new colors in the Admiration Collection are available on Yellow Birch, Red Oak, and Maple in Classic technology in 3-1/4″ and 4-1/4″ widths and on Red Oak and Maple in 5″ and 6-1/2″ widths in Engineered technology and in Lock technology in 4-5/16″ width.“Current trends show that wood floors are once again the centerpiece of today's décors,” says Boa-Franc vice president of marketing Luc Robitaille. “People choose wood for its versatility, warmth, and authenticity. Mirage's new products for 2016 present wood at its best. With wider, longer boards, elegant designs, and looks that are totally on trend with today's styles—plus the superior quality Mirage floors are known for—it doesn't get any better!” 

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About Mirage
Mirage prefinished hardwood floors, designed and manufactured by Boa-Franc in Saint-Georges, Quebec, are synonymous with superior quality, beauty, and durability and guarantee product consistency, added value, and lifelong good looks. Mirage epitomizes attention to detail and the desire to create a product in perfect harmony with its environment. For more than 30 years, Mirage has been committed to operating in an environmentally responsible manner in order to ensure sustainable development for current and future generations.
Amélie Lessard
Communications Manager
Boa-Franc/Mirage
Tel.: 418-227-1182, ext. 2316
[email protected]