Mirage, the hardwood flooring brand renowned for its quality, is proud of its North American know-how, and has been since it began production, over 25 years ago.

Mirage continues to distinguish itself from the many other hardwood floor brands around the world by offering the highest-quality products currently available on the market—entirely designed and manufactured in Canada. “As a result, we can ensure rigorous quality control of our products at every step of the manufacturing process, right up to final delivery. The fact that the industry recognizes us year after year as being the #1 brand proves how unique our people's know-how is,” explains Luc Robitaille, Vice-President of Marketing at Boa-Franc, manufacturer of the Mirage brand.

While many companies have attempted to move their production overseas, Boa-Franc continues to manufacture its products in its factories in Quebec, Canada: “We know that maintaining our activities here stimulates the local economy and maintains jobs. As well, because we do not have to reimport our products, transportation involves shorter distances, thus decreasing our ecological footprint,” he adds.

For Boa-Franc, manufacturing its Mirage products in North America is one of the many responsible choices that are part of its evolutive approach to sustainable development, contributing directly to maintaining the quality for which its products are known.

About Mirage

Absolute consistency in grade, species, finish, coloring, width, and thickness guarantees that Mirage prefinished hardwood floors are smooth, uniform, easy to install, and beautiful beyond compare. Mirage also continues to take responsible, concrete action—as it has for the past 25 years—with an innovative approach to sustainable development.