St-Georges, Quebec, July 8, 2011 - Mirage, the hardwood flooring brand renowned for quality, is proud to announce enhancements to its Sweet Memories series with the addition of a new 6-1/2 in. width.

The new boards are not only wider but also longer, with lengths of up to six feet. The old-fashioned Handcrafted Oak and Aged Maple look exudes the authentic charm and classic appeal of traditional floors of yesteryear.

"Floors that possess both high quality plus the worn, weathered look seen in older homes have been very popular for several years now. Using wider, longer boards gives our Sweet Memories series an extra touch of authenticity," said Luc Robitaille, Vice President of Marketing at Boa-Franc.

The Sweet Memories series is available in eight inviting colors in 6-1/2 in. and 5 in. boards with CashmereTM finish.*

All products in the Sweet Memories series feature subtle variations, knots, cracks and other natural characteristics to create the authentic appearance of antique floors.

About Mirage

Mirage prefinished hardwood floors are synonymous with superior quality, beauty, and durability and guarantee product consistency, added value, and lifelong good looks. Mirage epitomizes attention to detail and the desire to create a product in perfect harmony with its environment. For over 27 years, Mirage has been committed to operating in an environmentally responsible manner in order to ensure sustainable development for current and future generations.

For more information on our products, contact:

Amélie Lessard
Communications Manager
Boa-Franc/Mirage
Tel.: 418-227-1182, ext. 2316