Saint-Georges, January 05, 2015 - Mirage, the hardwood flooring brand renowned for quality, announces the addition of a new color, Sepia, to its Alive collection.

This new color with its warm brown hues is a model of distinction and good taste. Thanks to Sepia's neutral hue, it balances a room's more contrasting colors. This is a truly fashionable addition that will provide an enduring, classic look.

The Alive collection features a light brushed look perfect for today's busy families. "While many people look for the latest designs and hardwood floors, a good portion of consumers want classic tones, but with more cutting edge stains. Earth tones have long been popular and will continue to be favorites for years to come," states Luc Robitaille, vice president of marketing at Boa-Franc, manufacturer of the Mirage brand.

Sepia is available on White Oak, R&Q in Engineered technology in 5" and 6-1/2" widths, as well on Red Oak in Classic technology in 3-1/4" and 4-1/4" widths and in Engineered technology in 5" and 6-1/2" widths.

About Mirage

Mirage prefinished hardwood floors, designed and manufactured by Boa-Franc in Saint-Georges, Quebec, are synonymous with superior quality, beauty, and durability and guarantee product consistency, added value, and lifelong good looks. Mirage epitomizes attention to detail and the desire to create a product in perfect harmony with its environment. For more than 30 years, Mirage has been committed to operating in an environmentally responsible manner in order to ensure sustainable development for current and future generations.

For more information on our products, contact:

Amélie Lessard
Communications Manager
Boa-Franc/Mirage
Tel.: 418-227-1182, ext. 2316