Mirage, the hardwood floor brand renowned for its quality, is pleased to announce the launch of its Celebrate Quality with Mirage event featuring an extensive promotional campaign—including a contest and a rebate from the manufacturer—that will run throughout North America from September 5, 2009, to March 1, 2010.

This unique event kicks off with the Celebrate Quality with Mirage contest that will award up to $100,000 in prizes. Entrants will have a chance to win one of 10 Mirage floors worth up to $10,000 each. To enter, consumers can simply register on the Mirage website at www.miragefloors.com. No purchase is required to enter the contest, which runs until March 1, 2010.

In addition to this exclusive contest, consumers will also have a chance to take advantage of the Celebrate Quality with Mirage promotion from October 1 to December 1, 2009, at participating Mirage dealers. This promotion—in the form of a mail-in rebate from the manufacturer—will offer $10 off each box of Mirage Classic, Mirage Engineered, or Mirage Lock products, regardless of wood species, color, or width.

”We are delighted to offer our customers such a grand event,” noted Luc Robitaille, Vice President of Marketing at Boa-Franc, which manufactures the Mirage brand. “Mirage has been ranked number one in quality on numerous occasions in recent years, and it’s only natural that we celebrate this success by offering consumers a unique opportunity to enjoy the peace of mind that comes from choosing a Mirage hardwood floor,” he added.

Absolute consistency in grade, species, finish, coloring, width, and thickness guarantees that Mirage prefinished hardwood floors are smooth, uniform, easy to install, and beautiful beyond compare. Mirage also continues to take responsible, concrete action—as it has for the past 25 years—with an innovative approach to sustainable development.

For full details and rules on the Celebrate Mirage Quality event, log on to www.miragefloors.com.