Saint-Georges, Quebec, August 24, 2018 – Boa-Franc, the Mirage brand hardwood flooring manufacturer, is celebrating its 35th anniversary this year.
Boa-Franc, located in Saint-Georges, designs and manufactures internationally recognized quality floors that are distributed across North America though nearly 2,300 specialized dealers.
From its beginnings as a small local manufacturer in the early 80s, the company has grown to become the leading manufacturer of hardwood floors in North America, earning many recognitions for its quality products along the way. Boa-Franc had another banner year in 2017, when for the second time in a row, receiving the highest honor bestowed by the Quebec government on businesses and organizations that successfully apply best business practices: The Grand Prix québécois de la qualité Award.
Dealers and other flooring professionals, for their part, have ranked Mirage number one in terms of quality more than 33 times over the past decade in surveys conducted by trade publications Floor Covering Weekly, Floor Covering News, and Floor Focus.
“Our company started up 35 years ago as a little workshop with three people, and from there we have grown to be North America’s most reputable hardwood flooring manufacturer, with a workforce of some 475 employees,” said company President Pierre Thabet. “The enthusiasm, commitment, and dedication of our employees and the trust of our strategic partners got us where we are today and will allow us to maintain this pace for years to come. Let’s continue to keep the Spirit alive—this passion that drives us to ever-greater heights,” he added.
This journey that began in 1983 has been defined by an unflagging pursuit of quality, a commitment to the wood processing industry, honest and lasting business relations, and engagement in local community, cultural, sports, and education initiatives. Over the years, the company and its employees have donated to over 300 local organizations and over 50 foundations and funds dedicated to fighting poverty, violence, illiteracy, and disease.

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About Boa-Franc
Headquartered in Saint-Georges, Quebec, Boa-Franc has been a leader in the manufacturing of superior quality hardwood flooring since 1983. The company, which is ISO 9001–certified and dedicated to the environment, is committed to creating top quality products and supporting the sustainable development of the world’s forests and raw materials.

For more information, contact:
Anne-Marie Quirion
Marketing communications manager Boa-Franc/Mirage
Tel.: 418-227-1182, ext. 2304
[email protected]