St-Georges, February 14, 2011 - Mirage, the renowned hardwood flooring brand, is proud to announce the addition of African Mahogany to its Exotic series. This species is available in three warm colors that evoke the riches of Africa.

African Mahogany exude distinction and refinement. Its unique grain and striking color variations create a one-of-a-kind look. “The market’s response has been overwhelmingly positive. With its exclusive character and the choice of three inspirational colors, African Mahogany is exactly what people are looking for in an exotic species,” said Luc Robitaille, Vice President of Marketing at Boa-Franc, makers of the Mirage Brand. “Consumers and designers seeking something visually stunning and completely original will love this product.”

African Mahogany, which is reminiscent of Sapele, is offered in three colors. Bold Brass features a copper hue and pronounced veins for a classic or exotic style. Invigorating Terracotta, with its typically African hues of reddish baked earth, is the perfect complement to monochrome decors. Majestic Bronze is a deep brown with soft tones of sand and earth that creates an utterly Zen vibe. These new colors are available in Engineered 5" boards with a Semi-Gloss finish.

About Mirage

Mirage prefinished hardwood floors are synonymous with superior quality, beauty, and durability and guarantee product consistency, added value, and lifelong good looks. Mirage epitomizes attention to detail and the desire to create a product in perfect harmony with its environment. For over 25 years, Mirage has been committed to operating in an environmentally responsible manner in order to ensure sustainable development for current and future generations.

To arrange an interview or obtain more information on our products, contact:

Amélie Lessard
Communications Manager
Boa-Franc/Mirage
Tel.: 418-227-1182, ext. 2316