St-Georges, Quebec, September 14, 2010 - Mirage, the hardwood flooring brand renowned for quality, is proud to announce the launch of its brand new Fall in Love with Mirage! sales event. This major hardwood flooring sale will take place across United States from October 12 to October 30, 2010, 2010, at all participating Mirage dealers.

During the event, consumers can take advantage of a mail-in cash rebate of up to $750 for Mirage flooring purchases of 1,000 sq. ft. or more. The mail-in cash rebate will be $300 for purchases of 450 to 999.9 sq. ft. and $125 for purchases of 200 to 449.9 sq. ft. All Mirage Classic, Mirage Engineered, and Mirage Lock lines—regardless of species, color, or board width—will be eligible for this promotion.

“In the fall, many consumers want more warmth and comfort in the home. Thanks to the cash rebate offered on our hardwood flooring during the Fall in Love with Mirage! event, now is the perfect time to save big while enjoying the quality Mirage floors are known for,” said Luc Robitaille, vice president of marketing for Boa-Franc, manufacturer of the Mirage brand.

For rules and a list of participating Fall in Love with Mirage! dealers, please visit www.miragefloors.com.

About Mirage

Absolute consistency in species, finish, coloring, width, and thickness guarantees that Mirage prefinished hardwood floors are smooth, uniform, easy to install, and beautiful beyond compare. Mirage also continues to take responsible, concrete action—as it has for the past 25 years—with an innovative approach to sustainable development.