St-Georges, August 1, 2011 - Mirage, the hardwood flooring brand renowned for quality, is proud to announce the addition of two new tones of grey to its line of hardwood flooring products: Greystone and Graphite.

Greystone, available in Maple, is a clear grey color that lets the wood grain shine through for a natural yet modern look. Graphite, available in Maple and Red Oak brings you the intensely dark grey of its mineral namesake.

"We're seeing colors inspired by minerals everywhere this year, and hardwood floors are no exception. They harmonize perfectly with chic, urban decors," states Luc Robitaille, VP of Marketing at Boa-Franc, makers of the Mirage Brand.

Greystone and Graphite are available in Classic technology in 3-1/4" width and in Engineered technology in 3-5/16" and 5" widths, all of them in Cashmere®* or Semi-Gloss finish.

*Cashmere is a registered trademark used under license.

About Mirage

Mirage prefinished hardwood floors are synonymous with superior quality, beauty, and durability and guarantee product consistency, added value, and lifelong good looks. Mirage epitomizes attention to detail and the desire to create a product in perfect harmony with its environment. For over 27 years, Mirage has been committed to operating in an environmentally responsible manner in order to ensure sustainable development for current and future generations.

For more information on our products, contact:

Amélie Lessard
Communications Manager
Boa-Franc/Mirage
Tel.: 418-227-1182, ext. 2316