St-Georges, May 05, 2011 - Mirage, the hardwood flooring brand renowned for quality, has been named North America’s top hardwood flooring manufacturer for the fifth consecutive year.

The distinction is based on results of the 14th annual “Award of Excellence” competition by Floor Covering News, a U.S. trade publication. Floor Covering News asked thousands of U.S. dealers to vote for the best hardwood flooring manufacturer on its website and during Surfaces trade show held January 25 to 27 in Las Vegas, Nevada.

“We are very honored to have been named the number one brand of hardwood flooring again this year,” said Luc Robitaille, VP of Marketing at Boa-Franc, makers of the Mirage brand. “This demonstrates yet again that we continue to deliver on our commitment to provide the Mirage sales network with top quality product. We are grateful to the many dealers who have been loyal to our brand and company for all these years, helping us earn this prestigious award five times in a row,” he added.

Dealers were asked to vote on the best hardwood flooring manufacturer based on the following criteria: design, service, value, performance, quality, professionalism of sales force, management responsiveness, customer service, handling of claims, and ease of doing business. This award is the fifteenth recognition of the industry that Mirage has received over the past nine years.

About Mirage

 Mirage prefinished hardwood floors are synonymous with superior quality, beauty, and durability and guarantee product consistency, added value, and lifelong good looks. Mirage epitomizes attention to detail and the desire to create a product in perfect harmony with its environment. For over 25 years, Mirage has been committed to operating in an environmentally responsible manner in order to ensure sustainable development for current and future generations.

 To arrange an interview or obtain more information on our products, contact:

Amélie Lessard
Communications Manager
Boa-Franc/Mirage
Tel.: 418-227-1182, ext. 2316