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Saint-Georges, March 4, 2024 – Mirage, the hardwood flooring brand renowned for its quality, is proud to announce the addition of a new color in the Escape Collection as well as the Exclusive grade in its Muse and DreamVille collections.
The new color Galena has been added to the Escape Collection. Inspired by the town of the same name in Illinois, the combination of Red Oak and its rich gold tone reminds us of the sun rays warming the brick facades of the historical buildings that give a picturesque charm to this city. This color comes in Engineered technology, in 5" width, and Classic technology, in 3-1/4" and 4-1/4" widths, available with the Cashmere®* finish.
In addition to this new color, Mirage Floors also launches the Exclusive grade in its popular DreamVille and Muse collections to meet the needs of consumers. This grade presents a clearer look than the Character grade but provides wood planks with some pronounced and nuanced coloration with a limited range of color variation.
Both the DreamVille and Muse collections boast 8 trendy-neutral colors available in TruBalance Lite technology, in 5" and 7" widths as well as 5" Herringbone, and Lock technology, in 5" width, with the DuraMatt® finish. DreamVille is also available in Classic technology in 4-1/4" width.
The Lock technology returns to the standard Mirage Floors product offering. This technology will be available in the DreamVille and Muse collections, in 5" width with the DuraMatt® finish.
“In response to increasing customer demand, we've expanded our product offerings to include the Exclusive grade, which has garnered greater interest compared to the Character grade. Furthermore, we're confident that Galena will meet the installation and design requirements of both daring and traditional customers while providing them with a timeless and sought-after look.” said Jérôme Goulet, Marketing Director at MIRAGE.
For more information, visit miragefloors.com.
*Cashmere® is a registered trademark used under license.
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About Mirage
Mirage prefinished hardwood floors, designed and manufactured by MIRAGE in Saint-Georges, Quebec, are synonymous with superior quality, beauty, durability, guaranteed product consistency, added value, and lifelong good looks. Mirage epitomizes attention to detail and the desire to create a product in perfect harmony with its environment. For 40 years, Mirage has been committed to operating in an environmentally responsible manner to ensure sustainable development for current and future generations.
For more information on our products, contact:
Anne-Marie Quirion
Marketing Communications Manager
MIRAGE
Tel.: 418-227-1182, ext. 2304
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