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Saint-Georges, February 13, 2023 – Mirage, the hardwood flooring brand renowned for its quality, is proud to announce the addition of new colors in its popular DreamVille, Flair, and Herringbone Collections and introduce two new collections: Chevron and Elemental.
Three new colors Bow Valley, Loveland and Tofino have been added to the DreamVille Collection to offer a nine-color palette of natural tones that provide a distinctive look. Evoking hideaways in paradise, this collection is distinguished by its Brushed Oak with a felted appearance enhanced with the DuraMatt®X finish, exclusive to Mirage. All three colors come in Engineered technology in 5" width and Classic technology in 4-1/4" width.
The entire DreamVille Collection is now available in Classic technology, in 4-1/4" width, for an even broader product lineup. With boards made of 100% hardwood, this technology represents sure value and is a timeless choice for everything it offers. It can be nailed or stapled, provides exceptional durability, and offers a range of distinctive looks.
Inspired by natural phenomena and characterized by the authentic grace of wood, the Flair Collection introduces Patina, a new color defined by an unparalleled richness and a surface that has developed remarkably over time. Its very pale hue, both natural and earthy, adds warmth and luminosity to any room. Patina is available in Maple Character with TruBalance technology in 5", 6-1/2" and 7-3/4" widths, Classic technology 4-1/4", and Herringbone 5" with DuraMatt® finish.
In addition to new colors, Mirage introduces Chevron as a new collection. The pleasing geometry of chevron brings elegance and a luxury feel to any room to create an unrivalled illusion of movement with its 24-7/16" long fixed boards. The Chevron Collection is available in five bold patterns and in eleven trend-forward colors in Brushed White Oak in TruBalance technology in 5" width with DuraMatt® finish.
Already available in some territories, the Elemental Collection is now part of Mirage’s standard product offering. It features six timeless colors on Elemental-grade Maple or Red Oak to bring a distinctive look that captures the natural beauty of wood featured in its simplest expression. The collection is available in Classic technology, which has forged the reputation of Mirage quality, in 3-1/4" width with Cashmere®* finish.
The Herringbone Collection also adds five of Mirage’s most popular colors. Isla, Rocking Horse and Carousel, available in Brushed White Oak, as well as Château and Treasure, available in Brushed Red Oak, are now available in this collection. Whether shaping unusual patterns or making symmetry come to life, Herringbone is the trendsetting collection preferred by industry professionals. A choice of six timeless designs is featured in TruBalance technology in 5" width with 20" long fixed boards.
“Today’s trends are still oriented towards return to nature, and matte floors that express the natural authenticity of wood. That is what our new products evoke. They will meet the requirements of the most daring in terms of design as well as the most traditional and while offering a timeless and sought-after look,” says Brad Williams, VP of Sales and Marketing at MIRAGE, manufacturer of the Mirage brand.
For more information, visit the Mirage Floors website.
*Cashmere® is a registered trademark used under license.
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About Mirage
Mirage prefinished hardwood floors, designed and manufactured by MIRAGE in Saint-Georges, Quebec, are synonymous with superior quality, beauty, and durability and guarantee product consistency, added value, and lifelong good looks. Mirage epitomizes attention to detail and the desire to create a product in perfect harmony with its environment. For nearly 40 years, Mirage has been committed to operating in an environmentally responsible manner in order to ensure sustainable development for current and future generations.
For more information on our products, contact:
Anne-Marie Quirion
Marketing Communications Manager
MIRAGE
Tel.: 418-227-1182, ext. 2304
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