Mirage is #1 in quality according to Floor Covering Weekly's ReCo Survey

Saint-Georges, Quebec, June 18, 2018 — Mirage, the hardwood flooring brand renowned for quality, has once again captured top honors in the ReCo Survey conducted by Floor Covering Weekly.

Mirage received the most votes in the Quality category and outperformed the industry’s largest wood manufacturer to capture first place. Furthermore, Mirage is the only Canadian brand to make the rankings and is also among top suppliers in Service, Merchandising Support, Products Availability, Consumer Preference, and Training categories. “Offering superior quality products has always been our number one priority here at Mirage. In order to maintain this promise of quality and our place at the top spot, each of our employees make considerable efforts every day. It’s an immense honor to receive this recognition from the industry and our customers.” said Brad Williams, Vice President of Sales & Marketing at Boa-Franc, makers of the Mirage brand.

ReCo is a survey of retailers and flooring professionals in the U.S. conducted annually by Floor Covering Weekly magazine. This is the 7th Floor Covering Weekly Quality Awards Mirage has received since 2008.

About Mirage

Mirage prefinished hardwood floors, designed and manufactured by Boa-Franc in Saint-Georges, Quebec, are synonymous with superior quality, beauty, durability, guaranteed product consistency, added value, and lifelong good looks. Mirage epitomizes attention to detail and the desire to create a product in perfect harmony with its environment. For more than 35 years, Mirage has been committed to operating in an environmentally responsible manner in order to ensure sustainable development for current and future generations.

For more information, please contact:

Anne-Marie Quirion
Marketing communications manager
Boa-Franc/Mirage
Tel.: 418 227-1182, ext. 2304
[email protected]