Mirage Hardwood Floors unveils its 2025 lineup featuring more than 20 new products

Saint-Georges, February 27, 2025 – Mirage, the hardwood flooring brand renowned for its quality, is proud to present
its new lineup for 2025, with three new collections, Lively, Autumn and Blanc, two new colors, Alice and Elora, and the
all-new DurAliveTM finish.

The Lively Collection captures the essence and vital energy of life’s precious moments. Like the growth rings of an oak
tree, this collection brings dynamism to each room.
Available in Oak in Character and Exclusive grades with a Smooth texture and the new DurAliveTM finish, this collection
comes in five colors and one natural tone: Natural, Wedding Day, Sleepover, First Kiss, Summer Camp and Road Trip.
Available in TruBalance technology, in 5" and 7" widths, 5" Herringbone, TruBalance Lite technology, in 5" and 7" widths,
5" Herringbone, and Classic technology, in 3-1/4" and 4-1/4" widths.

The Autumn Collection offers a warm and comforting tribute to Canadian fall activities, with rich, evocative maple hues
that enhance the season’s charm and magic moments.
Available in Maple in Character and Exclusive grades with a Smooth texture and the new DurAliveTM finish, this collection
comes in five colors and one natural tone: Natural, Apple Picking, Harvest, Hiking, Hayride and Bonfire. Available in
TruBalance technology, 5", and 7" widths, 5" Herringbone, and Classic technology 3-1/4" and 4-1/4" widths.

Resistant and silky soft, the DurAliveTM finish reveals intensely vibrant colors with its translucent look. This durable,
elegant finish will protect floors for years to come. The DurAlive™ finish is exclusive to the new Lively and Autumn
collections.

The Blanc Collection is the epitome of elegance, with refined white oak flooring that adds a touch of soul to the home.
This collection will transform any space into a peaceful haven, its soothing colors in perfect balance and harmony with
minimalist decors.
Available in White Oak in Character and Exclusive grades with a Brushed texture and DuraMatt® finish, the Blanc
Collection comes in seven colors and one natural tone: Natural, Rocking Horse, Carousel, Hula Hoop, White Mist, Bubble
Bath, Stardust and Sailing Stone. Available in TruBalance technology, 5", 6-1/2", 7" and 7-3/4" widths, 5" Herringbone
and Chevron, TruBalance Lite technology, 5" and 7" widths, 5" Herringbone, and Classic technology 4-1/4" widths.

Alice, a new color in the Muse Collection, is an elegant shade of brown available on white oak. It pays tribute to the
legacy of a pioneering chemist whose revolutionary leprosy treatment transformed numerous lives. Available in
TruBalance technology, 5" and 7" widths, 5" Herringbone and Chevron, TruBalance Lite technology 5" and 7" widths, 5"
Herringbone, Lock technology 5" widths, with a DuraMatt® finish.

Elora, a new color in the Escape Collection, blends the brown hues of red oak with rich nuances of creamy latté and
taupe. Elora evokes the limestone cliffs and century-old buildings in its namesake Canadian town. Available in TruBalance
technology 5" widths and 5" Herringbone, TruBalance Lite technology 5" widths and 5" Herringbone, and Classic
technology 3-1/4", 4-1/4" widths, with a *Cashmere® finish.

“Once again, Innovation is the driving force behind our new Mirage product offerings for 2025. We are pleased to introduce
a reinvented lineup, conceived with care and streamlined to meet the increasingly diverse expectations of consumers.
Each new collection features a palette of six to eight carefully selected shades highlighting a particular species, texture
and finish, and is available in Exclusive and Character grade. These new offerings deliver an intuitive quality experience
that customers appreciate,” said Jérôme Goulet, Marketing Vice President at MIRAGE.

*Cashmere is a registered trademark used under license.

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About Mirage
Mirage prefinished hardwood floors, designed and manufactured by MIRAGE in Saint-Georges, Quebec,
are synonymous with superior quality, beauty, durability, guaranteed product consistency, added value,
and lifelong good looks. Mirage epitomizes attention to detail and the desire to create a product in perfect
harmony with its environment. For over 40 years, Mirage has been committed to operating in an environmentally
responsible manner in order to ensure sustainable development for current and future generations.
For more information on our products, contact:

Anne-Marie Quirion
Marketing Communications Manager
MIRAGE
Tel.: 418-227-1182, ext. 2304
[email protected]