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St-Georges, Quebec — May 19, 2016 — Mirage, the hardwood flooring brand renowned for quality, has been named North America's top hardwood flooring manufacturer for the ninth year by Floor Covering News magazine.
The distinction is based on results of the annual “Award of Excellence” competition by Floor Covering News, a U.S. trade publication. Floor Covering News asked thousands of floor covering dealers throughout Canada and the U.S. to vote for the best hardwood flooring manufacturer on its website and during the Surfaces trade show held last January in Las Vegas, Nevada.
“We are so honored to be named the number one brand of hardwood flooring again this year,” said Brad Williams, Vice President of Sales & Marketing at Boa-Franc, makers of the Mirage brand. “This goes to show that we keep our promise of continuously providing the Mirage sales network with top-quality products and service. We are grateful to the many retailers who have been loyal to our brand and to our company for all these years and who helped us earn this prestigious award,” he added.
Dealers were asked to vote on the best hardwood flooring manufacturer based on the following criteria: design, service, value, performance, quality, sales force professionalism, management responsiveness, customer service, handling of claims, and ease of doing business. This award is the 27th industry distinction that Mirage has received over the past decade. Boa-Franc, manufacturer of the Mirage brand has been named one of the Best Employers in Canada for 2016, based on the results of the survey by Aon in Canada. The company was also the proud recipient of the highest distinctions that the Canadian and Quebec governments bestow on businesses and organizations that successfully apply best business practices: a Gold Trophy Award at the 2013 Canada Awards for Excellence and the Grand Prix of quality Award (Quebec) in 2012.
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About Mirage
Mirage prefinished hardwood floors, designed and manufactured by Boa-Franc in Saint-Georges, Quebec, are synonymous with superior quality, beauty, durability, guaranteed product consistency, added value, and lifelong good looks. Mirage epitomizes attention to detail and the desire to create a product in perfect harmony with its environment. For more than 30 years, Mirage has been committed to operating in an environmentally responsible manner in order to ensure sustainable development for current and future generations.
Amélie Lessard
Communications Manager
Boa-Franc/Mirage
Tel.: 418-227-1182, ext. 2316
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