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Saint-Georges, May 15, 2014 - Mirage, the hardwood flooring brand renowned for quality, has been named North America's top hardwood flooring manufacturer for the seventh year.
The distinction is based on results of the annual "Award of Excellence" competition by Floor Covering News, a U.S. trade publication. Floor Covering News asked thousands of floor covering dealers to vote for the best hardwood flooring manufacturer on its website and during Surfaces trade show held January 27 to 30 in Las Vegas, Nevada.
"We are happy and honored that our work and quality are repeatedly recognized by the industry. We would like to sincerely thank the retailers who voted for Mirage as the #1 quality hardwood brand in the industry", said Luc Robitaille, Vice President of Marketing at Boa-Franc, manufacturer of the Mirage brand. "This first place confirms our constant work during the last year in providing retailers with the best quality hardwood flooring on the market - as it has been for the past 30 years," noted Mr. Robitaille.
Dealers were asked to vote on the best hardwood flooring manufacturer based on the following criteria: design, service, value, performance, quality, professionalism of sales force, management responsiveness, customer service, handling of claims, and ease of doing business. This award is the twenty-second recognition of the industry that Mirage has received over the past decade. Boa-Franc, manufacturer of the Mirage brand, is the proud laureate of the highest distinction bestowed by the Quebec government to businesses and organizations that successfully apply best business practices: the Grand Prix québécois de la qualité Award. Boa-Franc has also received the most prestigious award bestowed by the Canadian government on businesses that successfully apply best business practices: the Gold Trophy Award at the 2013 Canada Awards for Excellence.
Mirage prefinished hardwood floors, designed and manufactured by Boa-Franc in Saint-Georges, Quebec, are synonymous with superior quality, beauty, and durability and guarantee product consistency, added value, and lifelong good looks. Mirage epitomizes attention to detail and the desire to create a product in perfect harmony with its environment. For more than 30 years, Mirage has been committed to operating in an environmentally responsible manner in order to ensure sustainable development for current and future generations.
For more information on our products, contact:
Amélie Lessard
Communications Manager
Boa-Franc/Mirage
Tel.: 418-227-1182, ext. 2316
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