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St-Georges, May 3, 2013 - Mirage, the hardwood flooring brand renowned for quality, has been named North America's top hardwood flooring manufacturer for the sixth year.
The distinction is based on results of the annual "Award of Excellence" competition by Floor Covering News, a U.S. trade publication. Floor Covering News asked thousands of U.S. dealers to vote for the best hardwood flooring manufacturer on its website and during Surfaces trade show held January 29 to 31 in Las Vegas, Nevada.
"We are very honored to have been named the number one brand of hardwood flooring again this year," said Luc Robitaille, VP of Marketing at Boa-Franc, makers of the Mirage brand. "This demonstrates yet again that we continue to deliver on our commitment to provide the Mirage sales network with top quality product. We are grateful to the many dealers who have been loyal to our brand and company for all these years, helping us earn this prestigious award once again," he added.
Dealers were asked to vote on the best hardwood flooring manufacturer based on the following criteria: design, service, value, performance, quality, professionalism of sales force, management responsiveness, customer service, handling of claims, and ease of doing business. This award is the seventeenth recognition of the industry that Mirage has received over the past decade. Boa-Franc, manufacturer of the Mirage brand, is the proud laureate of the highest distinction bestowed by the Quebec government to businesses and organizations that successfully apply best business practices: the Grand Prix québécois de la qualité Award.
Mirage prefinished hardwood floors are synonymous with superior quality, beauty, and durability and guarantee product consistency, added value, and lifelong good looks. Mirage epitomizes attention to detail and the desire to create a product in perfect harmony with its environment. For 30 years, Mirage has been committed to operating in an environmentally responsible manner in order to ensure sustainable development for current and future generations.
For more information on our products, contact:
Amélie Lessard
Communications Manager
Boa-Franc/Mirage
Tel.: 418-227-1182, ext. 2316
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