Designers love Mirage's White Oak Natural floors, now textured and combined with the DuraMatt® finish

Saint-Georges, January 1, 2019 – Mirage, the hardwood flooring brand renowned for quality, is proud to announce the addition of a new texture combined with the DuraMatt finish on White Oak Natural.

Mirage White Oak floors are subtle and elegant. The prominent wood grain and tree rings add movement and delicacy to any space.

The new textured wood surface is brushed so it conceals everyday scuffs and marks, making these floors the perfect choice for today's busy families.

Combined with Mirage's DuraMatt® finish, White Oak Brushed Natural creates a relaxed look with a touch of refinement for modern and classic decors alike. It's the perfect example of how the raw appeal of wood can create a natural and comforting space.

White Oak Brushed combined with the DuraMatt® finish is also now available in Carousel from the Sweet Memories Collection. This stunning combination delivers sleek-looking, creamy white floors that add a splash of light to any room.

And as always, Mirage's DuraMatt® finish recreates the look of conventional oiled floors without the hassles of maintenance and regular oil application. The silky matte finish lets the wood's natural beauty shine through, in addition to being incredibly long lasting and resistant.

“White Oak Brushed Natural with Mirage's DuraMatt® finish is the perfect addition to our range of North American species—one that's sure to satisfy architects, designers, and consumers wanting a natural, timeless, matte look that's far from ordinary,” said Brad Williams, VP of Sales and Marketing at Boa-Franc, makers of the Mirage brand. “The prominent textured grain combined with the matte finish make it a favorite among designers.”

White Oak Brushed Natural and White Oak Brushed Carousel are available in Classic (4-1/4"), Engineered (5" and 6-1/2" for both and 7-3/4" for Carousel only), and TruBalance (5") technologies with the DuraMatt® finish.