Mirage Announces New Distribution Partnership in the Midwest

St-Georges, August 16, 2016– Mirage, the hardwood flooring brand renowned for quality, has recently announced a new distribution partnership with All Tile in the Midwest. Effective November 1st, 2016, All Tile's single source trading area for Mirage Flooring will be expanded to include North Dakota, South Dakota, Minnesota, and all of Wisconsin.

Between now and November 1st, 2016, Mirage will be available from both All Tile and T&G Flooring in those states. All Tile has been a Mirage distributor since 2007, servicing Nebraska, Kansas, Iowa, Missouri, East Wisconsin, Northern Indiana, Illinois and Michigan. The firm provides premier products to the floor covering industry.

“This is a great opportunity to provide a high level of quality service with outstanding customer service, inventory and technology to Mirage customers and help them selling the top quality hardwood flooring brand on the market. We are very happy about extending our partnership with Mirage to a new territory”, said All Tile President Bob Weiss.

"This market is very important for Mirage and we believe that All Tile's dedication and leadership in value-added service will bring growth to the dealers in place”, said Chris Thompson, Vice-president of Sales and Marketing at Mirage.

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About All Tile
Founded in 1948, from a small Chicago facility, All Tile distributed Amtico Vinyl Tile to Chicago-area retailers. From those humble beginnings, All Tile has grown into an industry leader. Their headquarters is located inside their 150,000 square foot Master Distribution Center in Elk Grove Village, Illinois. From this location, they supply building materials to clients throughout 13 states in the North Central region.

About Mirage
Mirage prefinished hardwood floors, designed and manufactured by Boa-Franc in Saint-Georges, Quebec, are synonymous with superior quality, beauty, and durability and guarantee product consistency, added value, and lifelong good looks. Mirage epitomizes attention to detail and the desire to create a product in perfect harmony with its environment. For more than 30 years, Mirage has been committed to operating in an environmentally responsible manner in order to ensure sustainable development for current and future generations.

Anne-Marie Quirion
Communications Manager
Boa-Franc
Tel.: 418-227-1182, ext. 2304