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The Three Keys to Sustainable Development:

Environment

Balancing a company's social presence with ecosystem biodiversity

Society

Social consequences of business operations on all levels: employees (working conditions, wage levels, etc.), suppliers, customers, local communities, and society as a whole

Economy

Financial performance and a company's ability to contribute to the economic development of the local community

For a Quality Future: Mirage, a Responsible Choice

"Our corporate values and strategies have been geared toward sustainable development since the very beginning, even though the term itself was still largely unknown. Like you, we are worried about the planet and its riches, we want to contribute to our community's economic development, and we are more concerned than ever with securing the best possible quality of life for our fellow citizens today and tomorrow."

Our vision on Sustainable Development

Why Is Mirage Taking Its Progressive Approach to Sustainable
Development Rather Than Adopt a Green Program?

Clearly defined

Sustainable development has been clearly defined since 1987. Green, however, can mean virtually anything.

In line with our values

The concept is at the root of how we do business and always has been.

Comprehensive

Rather than stress just one aspect (the environment), it addresses three interrelated aspects (environmental, social, economic).

Engaging

It sets very long term goals and requires greater commitment from companies and their partners.

Realistic

It brings together all economically viable solutions to environmental and social problems.

Evolving

Just like the continuous improvement that is part of our values, sustainable development doesn't just happen overnight. It comes about through a host of small gestures that evolve over time.


In addition to our commitments to ensure a better quality of life, Mirage is taking concrete steps with regard to environmental integrity, social equity, and economic efficiency.